Puffy Tech Sleeves

2024, U Brands for Target

Programs:

Adobe Illustrator, Rhino 3D, Vray, Marvelous Designer

As part of a broader company initiative to explore new categories and untapped white space at retail, I was challenged to envision how a stationery-focused brand might expand into the tech accessories market. Identifying laptop sleeves and tech storage as an opportunity, I led the ideation process toward solutions that blended utility with U Brands fashion and style.

One product line was a series of playful, padded laptop sleeves and storage cases, designed in a variety of sizes and colorways. The puffy construction not only offered a sense of softness and protection, but also introduced a fresh, fashion-forward aesthetic that set the collection apart in a category often dominated by utilitarian designs.

This collection was our companies first foray into softgoods and into the laptop sleeve space.

Next
Next

Sencho Chilli